Artesian

Tailored Mandates.Asymmetric Advantage.Math and Magic.

A traditional VC fund is pooled: designed for a market, not for any one investor. Its sector, geography, pace and governance are fixed at first close to reconcile multiple mandates. You gain venture exposure, but little ability to direct it towards the priorities that matter most to your institution.

That leaves your strategic advantage outside the fund. Your domain knowledge, industry networks, procurement pathways and market view sit outside the investment process, precisely where they could create the most value. Building in-house restores control, but demands specialist talent, systems and governance that are expensive to build and hard to sustain.

A tailored mandate is Artesian's Venture Capital as a Service (VCaaS) in practice: our execution built around your thesis. As the only investor, you set the objectives, mandate and deployment pace, with participation in governance and full transparency across decisions. We provide global sourcing, diligence, execution and portfolio support, proven across more than 600 investments since 2010.

Your insight makes the capital smarter. Our infrastructure turns that insight into an enduring investment capability: aligned with your objectives, without the compromises of a traditional pooled fund or the burden of building one alone.

Own the mandate, set the pace, & put dedicated VC capability behind the strategy you choose.

Discuss a mandate

What the model changes.

MANDATEYou don't buy exposure. You own the mandate.

The mandate is yours. You define sector focus, geography and deployment pace. You sit on the investment committee with full transparency and governance across every decision. No pooled consensus. No mandate dilution. One strategy. One aligned structure. Total control.

COLLABORATIONCollaboration creates asymmetric advantage.

Your domain expertise and industry networks combine with our venture sourcing, diligence and execution to create something pooled funds cannot replicate. Capital is paired with capability. Strategic insight sharpens every decision. Better outcomes for builders. Stronger returns for you.

INFRASTRUCTUREThe capability is already built.

Licensing, compliance, fund accounting, governance and reporting, running from day one. Building this in-house takes years and survives on budget cycles. A mandate inherits it whole, and it is already proven across hundreds of investments.

MATHThe math narrows the field.

Venture returns concentrate in a small number of exceptional companies. Finding them before the market recognises their potential requires discipline and domain insight. We source globally, screen thousands and apply rigorous diligence. Your expertise sharpens the lens at every stage.

MAGICThe magic is seizing the moment.

The right team, solving the right problem, at the right time, with the right capital and the right backer behind them. These moments are rare but recognisable. When we identify that alignment before the market does, the returns are not incremental. They are exponential.

PRECEDENTThirteen institutions already run this model.

Super funds, corporates, industry bodies and governments have established Sole-LP mandates with Artesian since 2016. Their case studies are below. The model is not a proposal. It is operating.

Dedicated funds.
Venture capability on demand.

Three ways to engage. Each structured so you maintain flexibility and control.

Full mandate flexibility. Pure financial performance.

For capital allocators, a sole-LP venture fund provides what pooled funds cannot: full flexibility over mandate and deployment. You define sector, geography, stage and concentration, and adjust as markets evolve. The strategy is set by you and can evolve over time, without the need to align with other LPs or accommodate competing priorities. Deployment pace, portfolio construction and follow-on decisions are yours, with full transparency and optional IC participation. Liquidity events can be recycled into successive vintages, enabling a compounding, evergreen allocation. Where pooled funds provide exposure, a sole-LP fund provides precision and control.

Mandate flexibilitysector, stage, geography
Evergreen structurerecycle across vintages
No consensus constraintssingle LP, full clarity
Pacing controldeploy on your timeline
Co-investment accessdedicated deal flow
Portfolio precisionbeyond pooled fund exposure

VC infrastructure for institutional mandates.

Venture Capital as a Service (VCaaS). Turn-key infrastructure that gives institutions a fully operational VC capability from day one.

Artesian has built the platform so you don't have to. Fund structuring, legal frameworks, investment processes, portfolio systems, compliance, reporting.

Everything an institutional venture programme requires, already built, already running, already proven across thirteen mandates.

The platform is modular. Take all of it or part of it:

  • A dedicated sole-LP fund, operational from launch
  • Back-office infrastructure for emerging or external managers
  • Individual capabilities accessed on demand

You define the mandate.
We operate it.

  • Define goals, focus areas, and strategic outcomes
  • Shape the investment thesis and startup criteria
  • Regularly refine strategy based on market shifts
  • Delivery model: outsourced, hybrid, or collaborative
  • Establish governance, roles, and decision rights
  • Ensure alignment with internal structures and objectives
  • Track emerging trends, technologies, and sectors
  • Deliver tailored insights to guide investment focus
  • Share regular thematic updates to inform strategy
  • Source startups through Artesian's global network
  • Conduct strategic and commercial due diligence
  • Guide Investment Committee (IC) decision-making
  • Monitor startup performance and risk
  • Analyse market context and portfolio trends
  • Segment portfolio and tailor value creation and exit plans
  • Backer and startup collaboration
  • Co-development, pilots, and integration
  • Access to tools, resources, and networks
  • Product, strategy, and capital support
  • Scale efficiently and hit key milestones
  • Value creation aligned with backer goals
  • Offer vetted co-investment opportunities with proven traction
  • Prepare startups for strategic exits or liquidity events
  • Execute exits aligned with return targets and timelines

The asymmetric advantage of collaborative venture.

Conventional VCPooled Fund
Build InternallyIn-house VC
Sole LP MandateVCaaS Collaboration
Backer type
Capital contributor. One of many LPs.
Capital owner and operator. Fully internal.
Mandate owner. Your domain, our execution.
Optimised for
Financial returns. Strategy is incidental.
Strategic alignment, constrained by internal capability.
Joint outcomes. Financial and strategic returns, aligned.
Mandate control
GP-led. Strategy set by the manager.
Full control, dependent on internal expertise.
Full control, co-executed. You set direction.
Mandate durability
Shaped by multiple LP interests. Fixed by fund structure.
Vulnerable to leadership changes and team bandwidth.
Single mandate, aligned incentives. Platform continuity across cycles.
Governance
Standard reporting. Limited influence.
Full visibility. Governance burden sits internally.
Shared governance. IC participation optional. Full transparency.
Headline risk
Minimal. GP assumes all public-facing risk.
High. Your brand on every decision, rejection and outcome.
Shielded. Artesian faces the market and absorbs reputational exposure.
Operational cost
Management fees on committed capital.
High fixed cost. Team, systems, compliance.
40+ professionals. No internal build. Scales without hiring.
Complex sectors
Often misaligned to long development cycles.
Possible, but capability must be built internally.
Strong fit. Your domain expertise and practitioner execution.
Strategic outcomes
Incidental. Not structurally embedded.
Possible, but inconsistent across cycles.
Designed in. Objectives defined, measured and delivered together.
What you get
Diversified exposure. Limited control.
Control with cost, complexity and key-person risk.
Control and alignment. You direct. We execute.
Backer type
PooledCapital contributor. One of many LPs.
In-houseCapital owner and operator. Fully internal.
VCaaSMandate owner. Your domain, our execution.
Optimised for
PooledFinancial returns. Strategy is incidental.
In-houseStrategic alignment, constrained by internal capability.
VCaaSJoint outcomes. Financial and strategic returns, aligned.
Mandate control
PooledGP-led. Strategy set by the manager.
In-houseFull control, dependent on internal expertise.
VCaaSFull control, co-executed. You set direction.
Mandate durability
PooledShaped by multiple LP interests. Fixed by fund structure.
In-houseVulnerable to leadership changes and team bandwidth.
VCaaSSingle mandate, aligned incentives. Platform continuity across cycles.
Governance
PooledStandard reporting. Limited influence.
In-houseFull visibility. Governance burden sits internally.
VCaaSShared governance. IC participation optional. Full transparency.
Headline risk
PooledMinimal. GP assumes all public-facing risk.
In-houseHigh. Your brand on every decision, rejection and outcome.
VCaaSShielded. Artesian faces the market and absorbs reputational exposure.
Operational cost
PooledManagement fees on committed capital.
In-houseHigh fixed cost. Team, systems, compliance.
VCaaS40+ professionals. No internal build. Scales without hiring.
Complex sectors
PooledOften misaligned to long development cycles.
In-housePossible, but capability must be built internally.
VCaaSStrong fit. Your domain expertise and practitioner execution.
Strategic outcomes
PooledIncidental. Not structurally embedded.
In-housePossible, but inconsistent across cycles.
VCaaSDesigned in. Objectives defined, measured and delivered together.
What you get
PooledDiversified exposure. Limited control.
In-houseControl with cost, complexity and key-person risk.
VCaaSControl and alignment. You direct. We execute.

VCaaS in practice.

Government, corporate, industry and institutional backers. Each mandate purpose-built. All operated on the same infrastructure.

Select a mandate to read the case study.

GRDC, Australia's largest grains research body, partnered with Artesian to create a $50 million venture fund targeting innovation across the grains production and processing chain. Backed by statutory levies from grain growers and Australian Government matching funds, GrainInnovate complements GRDC's traditional R&D pipeline with access to global startup innovation. The fund was launched at evokeAG 2019 by Federal Agriculture Minister David Littleproud.

graininnovate.com

Why VCaaS

Australia's grain industry has grown from approximately $6 billion to $15 billion in gross value over 15 years, driven largely by technology adoption. GRDC's traditional grants pipeline funds long-horizon research but cannot access the pace and agility of venture-backed startups. GrainInnovate bridges that gap. As a statutory R&D corporation, GRDC needed a model that maintained full strategic control, directing capital toward technologies that deliver measurable on-farm benefit, while leveraging professional venture execution. The VCaaS structure achieves both: GRDC defines the mandate, Artesian operates the fund.

How It Works

GRDC commits capital as sole LP. Artesian provides end-to-end fund management: global deal sourcing, due diligence, portfolio construction and administration. Investments range from $25K seed to $5M Series A, with GrainInnovate taking minority positions and co-investing alongside local and global funds. Startups can originate anywhere in the world but must demonstrate commitment to delivering solutions for Australian grain growers. The fund targets dual returns: financial performance from equity positions and strategic value measured as on-farm productivity gains.

Investment Focus

Crop and environmental sensing
Precision agriculture and automation
Crop protection and genetics
Grain storage and logistics
Water and nutrient efficiency

Outcomes

22+ portfolio companies, A$32M deployed by mid-2024
Independent analysis: A$4.80 of on-farm value per $1 invested
Total value including financial returns: A$6.70 per $1 invested
Co-investment leverage: A$24 attracted per A$1 of GRDC investment
50% of portfolio companies at commercial deployment stage
SwarmFarm Robotics: autonomous farm robots, A$30M raised for US expansion
Regrow Ag: monitoring 150M+ acres across 45 countries
Model replicated for Hort Innovation (A$60M fund, 2024)

GrainInnovate is bringing disruption to complement what is a very stable R, D and E environment in the grains industry. This fund will give growers access to cutting edge ideas, technology and tools.

John Woods, GRDC Chairman

GrainCorp, Australia's largest grain handler and one of the largest end-to-end grain supply chain operators (ASX: GNC), established a $30 million corporate venture fund with Artesian in 2022. GrainCorp Ventures targets early-stage companies developing technologies across agtech, grain quality, crop protection, sustainable inputs and food innovation. The fund complements GrainCorp's core infrastructure with access to startup innovation across the agricultural value chain.

ventures.graincorp.com.au

Why VCaaS

As a major agribusiness processing millions of tonnes of grain annually, GrainCorp has direct commercial interest in technologies that improve quality, sustainability and efficiency across the supply chain. The VCaaS model gives GrainCorp professional venture fund management without building an internal CVC team. GrainCorp provides startups with access to grower networks, supply chain infrastructure, and domestic and global consumer markets, creating value that a traditional VC cannot replicate.

How It Works

Artesian provides end-to-end fund management: global deal sourcing, due diligence, execution and portfolio administration. GrainCorp shapes investment strategy, participates in the investment committee, and provides portfolio companies with access to its operational network. Investments are minority positions across seed to Series A, with co-investment alongside local and global funds. Several investments have been made alongside Artesian's GrainInnovate fund (GRDC), demonstrating coordination across the agrifood VCaaS platform.

Investment Focus

Agricultural technology and precision farming
Grain quality, testing and supply chain innovation
Crop protection and sustainable inputs
Animal nutrition and food innovation

Outcomes

8+ portfolio companies across agtech, food innovation and sustainable inputs
ZoomAgri: AI grain quality platform, $9M Series A co-invested with GrainInnovate
PlasmaLeap Technologies: zero-emissions fertiliser, $30M Series A led by Gates Foundation
BioScout: airborne spore detection for real-time crop disease management
Levur: synthetic palm oil from Macquarie University spinout
Calice: seed development accelerating the 10-year crop breeding timeline

GrainCorp's diverse agribusiness and processing businesses and crucial access to domestic and global consumer markets make us an ideal partner to add value to these startups.

Jesse Scott, GrainCorp Chief Innovation and Growth Officer

Hort Innovation, Australia's horticulture research and development corporation, launched the world's first horticulture-specific venture capital fund in partnership with Artesian in November 2024. The $60 million fund targets pre-seed to early Series A startups developing technologies across fruit, vegetable, nut, turf and nursery farming. It sits within Hort Innovation Frontiers, a broader co-investment platform planning to deploy up to $500 million over ten years to address horticulture's major challenges.

horticulture.com.au

Why VCaaS

Australian horticulture is the nation's third-largest and fastest-growing agriculture sector, with 44% value growth over five years. The industry faces rising production costs, labour shortages, extreme weather and declining fruit and vegetable consumption. Traditional R&D funding alone cannot address these challenges at pace. The Venture Fund enables faster commercialisation, targeting 12 to 18 months from investment to grower benefit, while leveraging grower levy contributions through Artesian's co-investment sourcing for a multiplier effect on every dollar deployed.

How It Works

Artesian manages the fund end-to-end under the VCaaS model. Hort Innovation acts as sole LP, maintaining full mandate control through investment committee participation. The fund targets 20 to 30 investments over five years, with cheque sizes from $250K to $3M across pre-seed to early Series A. Hort Innovation contributes approximately $25 million directly, with the balance sourced through Artesian co-investment networks. The model replicates the proven GrainInnovate structure that Artesian has operated for GRDC since 2019.

Investment Focus

Productivity: AI, automation and satellite decision tools
Sustainability: water optimisation, chemical and carbon reduction
Consumption: nutrient-dense produce with extended shelf life
Workforce: upskilling and technology-enabled career pathways

Outcomes

World's first horticulture-specific venture capital fund
BioScout: AI-powered autonomous crop disease detection (inaugural investment)
Agovor: autonomous electric eTractor for narrow-row horticulture operations
PlasmaLeap Technologies: zero-emissions on-farm fertiliser, $30M Series A
Part of Hort Innovation Frontiers: $500M co-investment platform over 10 years
Replicates proven GrainInnovate VCaaS model for horticulture sector

The Australian horticulture industry is facing unprecedented challenges. The Hort Innovation Venture Fund aims to get innovation in the hands of growers quickly.

Brett Fifield, Hort Innovation CEO

The Western Australian Government selected Artesian as one of seven fund managers under the $45 million WA Venture Capital Initiative (WAVCI), a program to accelerate, develop and enhance the venture capital industry in Western Australia. Artesian received mandates across both the industry development stream (Department of Jobs, Tourism, Science and Innovation) and the health research stream (Department of Health, Future Health Research and Innovation Fund). The initiative aims to unlock over $150 million in total capital for WA startups through required 2:1 private co-investment matching.

wa.gov.au

Why VCaaS

Western Australia receives approximately 2% of national venture capital funding despite having a $300 billion economy. The WAVCI addresses this by attracting established VC managers to the state, requiring each to maintain a permanent senior presence in WA. For Artesian, the mandate complements existing VCaaS relationships with two WA-based organisations (HBF and GrainCorp) and extends the firm's agrifood, energy and health investment capabilities into a market with strong underlying demand but limited venture infrastructure.

How It Works

Artesian operates within the WAVCI fund-of-funds structure: the WA Government commits capital, which Artesian matches at a minimum 2:1 ratio with private co-investment from existing Artesian funds and external partners. At least 1.25x the government's contribution must be deployed into WA-based companies. Artesian has established a Perth office with a dedicated Managing Director to source and manage WA deal flow, supported by the full Artesian platform locally and internationally. The health stream operates under the Future Health Research and Innovation Act 2012, ensuring alignment with WA's medical research priorities.

Investment Focus

Health and medical life sciences
Energy and clean technology
Defence and space industries
Mining and METS (mining equipment, technology and services)
Primary industries and agrifood

Outcomes

Selected from national competitive process alongside six other VC managers
Dual mandate: industry development (JTSI) and health research (FHRI) streams
Part of $45M government program unlocking $150M+ total venture capital for WA
Perth office established with dedicated Managing Director
Complements existing WA VCaaS mandates with HBF and GrainCorp

By attracting more venture capital investment to WA, my Government is growing our local startup sector, diversifying the State's economy and creating quality local jobs for the future.

Roger Cook, Premier of Western Australia

Hostplus, one of Australia's largest industry superannuation funds, has backed Artesian's venture platform since 2017, first as one investor among several across a series of pooled funds. In 2023 that exposure was consolidated into a bespoke evergreen fund with Hostplus as its sole limited partner.

hostplus.com.au

Why VCaaS

Pooled funds gave Hostplus exposure to venture but little say in how it ran. Fund lives were fixed, capacity was capped, and the mandate was shared with other investors working to different horizons. A sole-LP structure removes all three constraints at once: Hostplus sets the mandate, sets the pace, and follows its own judgement into the companies that break out, while Artesian carries the cost and machinery of running a broad portfolio.

How It Works

The fund is evergreen, so it has no end date to work back from. Capital returned by exits is recycled rather than distributed and wound up, and capacity moves with the opportunity rather than the age of the fund. Artesian runs it end to end: sourcing from a platform that pre-screens thousands of startups a year, then diligence, portfolio management and fund administration, with pro-rata rights to follow on into the strongest performers.

Investment Focus

Agrifood & Natural Resources
Climate & Energy Transition
Health & Human Systems
Defence & Sovereign Capability
AI, Autonomy & Infrastructure
Frontier & Emerging Themes

Outcomes

More than A$300 million committed to Artesian funds in total over the course of the relationship.
Positions across the original pooled funds consolidated into one vehicle, ending the fixed fund-life cycle.

Hostplus has almost single-handedly reinvigorated institutional support for Australian startups and entrepreneurs. Without the vision and commitment of Hostplus, high growth Australian ventures might struggle to build traction.

Jeremy Colless, Managing Partner, Artesian

HBF, Western Australia's largest not-for-profit health insurer with 1.1 million members, established the HBF Health Innovation Fund in partnership with Artesian. The $30 million fund targets health technology startups across four pillars: healthcare delivery, digital health platforms, preventative care and wellness technologies. With Australian healthcare expenditure exceeding $250 billion annually and HBF having completed a multi-year digital transformation, the fund positions HBF at the intersection of institutional healthcare demand and early-stage innovation.

hbf.com.au

Why VCaaS

HBF has been expanding beyond traditional insurance into direct health services, including dental, physiotherapy and pharmacy. The Health Innovation Fund extends this into venture: gaining early access to technologies that can improve member outcomes across home-based and hybrid care, mental health, chronic disease management and integrated care pathways. The VCaaS model allows HBF to participate in venture with institutional-grade execution from day one, without building an internal CVC team. Capital is carved from HBF's existing investment portfolio, and the fund delivers dual returns: financial performance targeting approximately 20% net IRR, and strategic value through direct exposure to innovations that can reshape member care.

How It Works

Artesian operates the fund end-to-end: deal sourcing, due diligence, execution and portfolio management. The Investment Committee comprises two HBF and two Artesian representatives, ensuring strategic alignment at every decision. The fund targets 20 to 30 initial investments at seed ($200K to $500K) and Series A ($1M to $3M), with follow-on into 10 to 12 breakout companies. A capital recycling mechanism reinvests early liquidity to sustain innovation investment across the fund's life. HBF contributes domain expertise, a healthcare network spanning 1.1 million members, claims and utilisation data, and real-world validation pathways including pilot opportunities, user feedback loops and co-marketing support.

Investment Focus

Healthcare delivery and hybrid care models
Digital health platforms and AI analytics
Preventative care and chronic disease management
Wellness technologies and consumer health

Outcomes

Fund launched February 2026 with A$30M commitment
Targeting 20-30 investments across seed and Series A
Dual returns: ~20% net IRR target plus strategic health outcomes
Access to 1.1 million member base for validation and pilots
Four focus pillars aligned to HBF's care delivery strategy
Capital recycling built in to sustain innovation investment

Healthcare models are always changing, and we want to support innovations that have the potential to make care more accessible, effective, and sustainable for our members.

Dr Lachlan Henderson, HBF CEO

Dairy Australia, the national services body for an industry with close to $6 billion in annual farmgate production, engaged Artesian's Venture Capital as a Service team for a twelve-month innovation advisory and scouting engagement. The industry's 2030 strategy commits to lifting farm profitability by accelerating innovation in feed, genetics and herd health, and the engagement puts a global lens on that commitment: identifying and evaluating early-stage startups, scaleups, emerging themes and cross-industry technology with the potential to disrupt, support or enhance Australian dairy, complementing Dairy Australia's existing innovation efforts.

dairyaustralia.com.au

Why an Innovation Investment Advisory Engagement

Dairy Australia set out to be a leader in dairy innovation, committing to expand global partnerships and increase co-investment with agtech entrepreneurs alongside the rural R&D corporations. An advisory engagement is the proportionate first step: it brings Artesian's sourcing network, screening discipline and market intelligence to bear without standing up an internal venture function or committing to a fund structure. The mandate stays Dairy Australia's, the horizon is defined at twelve months, and the pathway to co-investment or a dedicated vehicle stays open if the scouting proves the case.

How It Works

A twelve-month engagement in three phases. Ecosystem mapping over four to six weeks: a global dairy market audit and an agreed scouting mandate with screening and due-diligence criteria. Scouting across twelve months: sourcing, screening and analysing startups against the mandate, delivering shortlists with company profiles, deal summaries and investment theses. Innovation advisory, ongoing: curated events, corporate and RDC introductions, content and bi-annual market reports.

Investment Focus

Startups and scaleups relevant to the Australian dairy industry
Cross-industry technologies applicable to dairy
Climate and sustainability
Robotics, AI and software

The plan sharpens our focus on lifting farm business performance by accelerating innovation in feed, genetics and herd health, and supporting informed decision making through practical, regionally relevant research and tools.

Matthew Shaffer, Chief Executive, Dairy Australia, announcing the industry's 2030 strategy, which targets an additional $558 million a year in farmer benefits

The South Australian Government established a $50 million venture capital fund to accelerate commercialisation of technologies with strategic importance to the state. The fund operates from Lot Fourteen, Adelaide's innovation district alongside the Australian Space Agency, defence primes and 160+ innovation organisations. Artesian was appointed fund manager in 2020, bringing institutional-grade venture infrastructure to a mandate defined entirely by state priorities.

savcfund.com

Why VCaaS

South Australia needed venture capability without building a government VC team. The sole-LP structure gives the state full control over sector alignment, directing capital toward defence, space, cybersecurity and sovereign capability, areas where SA has natural strengths and where commercial innovation is critical to national resilience. Every investment must be matched with at least 50% co-investment from private capital, amplifying the impact of public funds. Portfolio companies must maintain operations in South Australia, ensuring economic benefit stays local.

How It Works

Artesian operates a dedicated Adelaide office with a team of investment professionals embedded in the Lot Fourteen ecosystem. The fund covers seed through Series A, with cheque sizes from $400K to $2.5M. SAFA (South Australian Government Financing Authority) retains full mandate control while Artesian provides deal sourcing, due diligence, portfolio management and institutional-grade fund administration. The co-investment requirement has consistently attracted private capital at multiples of the government commitment.

Investment Focus

Defence and space
Clean energy
Cybersecurity
Agrifood and health
Deep tech with sovereign capability

Outcomes

12 portfolio companies across defence, space, health and deep tech
Fivecast: OSINT platform, A$34M raised, expanding across Five Eyes markets
Myriota: satellite IoT, secured $50M round including National Reconstruction Fund
Fleet Space Technologies: satellite networks for global IoT coverage
Lumary: healthcare SaaS processing over A$2.5B in services, 200,000+ users
BiomeBank: clinical-stage biotech restoring gut microbial ecology
Co-investment leverage consistently exceeding the 1:1 minimum requirement

Artesian is well-placed to manage the SAVCF based on their scale, experience and proven track record of successfully managing venture capital portfolios.

Rob Lucas, South Australian Treasurer

Coca-Cola Amatil and Artesian Venture Partners partnered in December 2019 to establish the Amatil X Early Stage Venture Fund, a corporate venture fund managed by Artesian that makes minority investments in early-stage startups aligned to Coca-Cola Amatil's business priorities. The fund gives Amatil X, the corporate venturing platform, a pre-screened pipeline from which it can make later, strategic investments.

cocacolaep.com

Why VCaaS

Coca-Cola Amatil had run its own corporate venturing platform, Amatil X, since 2018, backing startups capable of growing top-line revenues. Corporate innovation at that scale depends on tapping the distributed R&D of thousands of early-stage companies across a region, and sourcing and screening them is a full-time discipline of its own. Rather than resource that discovery and diligence in-house, Amatil X engaged Artesian's VCaaS platform for the scale and selection expertise to filter the region's startups against the company's priorities, turning a crowded landscape into a de-risked pipeline.

How It Works

Artesian manages the fund; Amatil X sponsors it, with capital drawn from the existing Amatil X program. Artesian sources and screens companies against Amatil's stated priorities, and invests cheques of A$50,000 to A$200,000 per early-stage company, taken as minority stakes on a venture horizon rather than against the return metrics of the core bottling business. Startups may be founded anywhere but must commit to operate in at least one of Coca-Cola Amatil's six markets: Australia, New Zealand, Indonesia, Papua New Guinea, Fiji and Samoa, and each investment doubles as diligence for Amatil X's own later, larger strategic commitments.

Investment Focus

On-demand delivery
Distribution optimisation
In-store analytics
Sustainable packaging

Outcomes

Technology access without control: minority stakes sized to take a company to its next stage, with Amatil gaining access to what it develops
A long-term venture lens beside the core business, with return hurdles set differently from investments in manufacturing or distribution
Reach into the region's growth ecosystems across all six Amatil markets, including Indonesia, one of south-east Asia's fastest growing startup scenes

Artesian are recognised experts in identifying and recommending high quality early-stage start-ups for investment. We're proud to partner with them in growing start-up ecosystems and scouting for business opportunities for the future.

Chris Sullivan, Group Director of Partners and Growth, Coca-Cola Amatil

InvoCare (ASX: IVC), a leading Asia-Pacific provider of funeral, memorial, cemetery and pet cremation services, engaged Artesian's Sydney-based venture team for startup scouting, strategic innovation advisory and transaction support. Artesian helps a traditional, personal-service business identify and structure engagements with emerging digital platforms, most visibly in digital memorialisation.

invocare.com.au

Why VCaaS

InvoCare saw growing demand for digital platforms to complement the personal care at the heart of its brands. Rather than build an in-house venturing capability, it used Artesian's VCaaS unit to gain a curated view of relevant startups, a de-risked pipeline for potential partnerships or M&A, and advisory support to structure deals, while keeping empathy and personal service central to its offering.

How It Works

Delivered by the Sydney team of Artesian Venture Partners, providing bespoke scouting, due diligence and investment and transaction support tailored to the industry. Led by Gilles Plante, the Partner responsible for Artesian's VCaaS business.

Investment Focus

Digital platforms complementing bereavement and memorial services
Digital memorialisation: online memorials and tributes
Pet cremation and memorial park services

Outcomes

Advised InvoCare on its August 2021 strategic investment and commercial partnership with Memories, a global leader in digital memorialisation.
InvoCare made a A$4 million cornerstone investment in Memories, with scope for additional equity tied to the success of the relationship.
The partnership rolled digital memorialisation products across InvoCare's funeral brands, memorial parks and pet cremation businesses.

Empathy is at the heart of what we do, and nothing will replace the personal care our people give to our client families. However, we are increasingly seeing demand to use digital platforms to complement the personal care we provide.

Olivier Chretien, Chief Executive Officer, InvoCare

In February 2023, MUFG Bank, Japan's largest bank and part of Mitsubishi UFJ Financial Group, signed an open-ended alliance with Artesian Venture Partners to connect MUFG's corporate customers with Australian startups, and to help Japanese startups expand into Australia and raise capital outside Japan. The alliance was led by MUFG's corporate and investment banking division in Oceania and extends Artesian's VCaaS model into a cross-border innovation corridor.

mufg.jp

Why VCaaS

MUFG wanted access to Australia's innovation ecosystem for its corporate clients without building a venture team of its own. The timing aligned with the Japanese government's national push to grow the country's startup base tenfold over five years, a catch-up backed by public investment reported at around $70 billion. Artesian's platform gives MUFG a curated bridge into a market its clients see as underrepresented relative to Silicon Valley or Israel, deepening the Australia–Japan economic relationship established under the 2015 free-trade agreement.

How It Works

An open-ended Memorandum of Understanding: a framework alliance, not a capital fund, with no dollar commitment attached. Artesian provides its Asia-Pacific VC platform, deal sourcing and startup scouting. MUFG provides corporate customer relationships and cross-border reach across Japan and the region. Ashurst advised on the alliance.

Investment Focus

Early-stage Australian startups across the lifecycle
Artificial intelligence as a priority theme
Follow-on through subsequent rounds as companies scale

Outcomes

Corporate connection inbound: MUFG's customers introduced to a curated pipeline of Australian startups
A pathway outbound: Japanese startups supported into the Australian market and raising capital from venture funds outside Japan
Framed publicly at launch as a starting point, with real transactions between the two innovation ecosystems the stated measure of success

The opportunities here are not well-known compared to Silicon Valley and Israel, but Australia is starting to attract interest. What is needed is better information flow to our Japanese colleagues and a willingness to learn to work together effectively in this space.

Natsuko Ogawa, Partner, Ashurst, adviser to the alliance

The University of Wollongong established the $10 million iAccelerate Seed Fund in partnership with Artesian to back early-stage startups connected to UOW and the broader Illawarra region. The fund invests in companies accelerated through iAccelerate, spun out of university research, founded by UOW researchers and students, or built in the Illawarra ecosystem. With iAccelerate supporting 600+ ventures over a decade, the fund provides critical seed capital where it matters most: at the point where ideas become companies.

uow.edu.au

Why VCaaS

Universities generate world-class research but often lack the venture infrastructure to commercialise it at pace. The iAccelerate Seed Fund bridges that gap, giving UOW a direct pathway from lab and classroom to funded startup. For the Illawarra region, the fund supports economic diversification from mining and manufacturing toward a knowledge-based economy, keeping talent and companies local. The VCaaS model gives the university institutional-grade venture fund management without building an internal investment team.

How It Works

Artesian manages the fund end-to-end: deal sourcing, due diligence, execution and portfolio administration. The fund targets seed-stage investments, with initial cheques from $40K to $200K for iAccelerate resident startups and follow-on into breakout companies. Startups access iAccelerate's two programs, Start (incubation) and Advance (acceleration), alongside capital. The university contributes research networks, graduate talent, laboratory infrastructure and industry partnerships.

Investment Focus

Startups accelerated through iAccelerate
University spinouts and research commercialisation
Ventures founded by UOW researchers and students
Early-stage companies across the Illawarra region

Outcomes

16 investments across deep tech, battery materials, education and health
Sicona Battery Technologies: next-gen battery materials, A$22M Series A, A$45M ARENA grant for Port Kembla production facility
600+ ventures supported through the broader iAccelerate ecosystem
1,200+ jobs created across the iAccelerate portfolio
A$145M+ in capital raised across ecosystem companies
140 intellectual property applications filed

Entrepreneurs choosing to come to Wollongong have the benefits of partnering with a world-class, research-intensive university and the opportunity to recruit high-quality graduates. Now they also have access to critical early-stage funding.

Professor Paul Wellings, UOW Vice-Chancellor

The Female Leaders Fund backs female-led technology companies at Series A and B across Australia, New Zealand and the wider Asia Pacific. It is backed by two Australian industry superannuation funds, Hostplus and Legalsuper, whose memberships are disproportionately female. When it launched there was no other Series A or B female-focused venture fund in the region.

femaleleaders.vc

Why VCaaS

Both backers hold a strategic interest their own members can see: a large share of the people whose retirement savings they manage are women. Underneath that, the investment case is a pricing one. Women direct around 80% of household spending and represent a market opportunity measured in trillions, and companies they lead receive about 2% of venture funding. Nothing about how talent is distributed explains that gap. The fund calls this gender bias arbitrage: a systematic mispricing to be captured, not a cause to be supported.

How It Works

Three trusts under one strategy. Hostplus and Legalsuper each hold a sole-LP trust with its own mandate, terms and reporting line, both investing behind the same thesis and into the same pipeline; a third multi-LP trust takes smaller backers. Artesian runs sourcing, diligence, execution and portfolio administration across all three. Eligibility is scored rather than asserted: every company is assessed against a Gender Diversity Criteria Assessment Score built on the UN Women's Empowerment Principles, weighting the share founded and owned by women, women in executive management, women on the board, and public commitment to gender equality. Above 40 of 100 generally qualifies, and any exception is documented and reported to backers.

Investment Focus

Female-led technology companies at Series A, with follow-on into Series B
Australia, New Zealand and the wider Asia Pacific
Sectors venture portfolios systematically underweight, including femtech, economic empowerment and consumer technology
Companies scoring above 40 on the Gender Diversity Criteria Assessment Score

Outcomes

Evrima: connecting researchers, clinicians and patients to accelerate clinical trials
GroupTogether: group gifting, payments and cards, operating worldwide
Lyro: vision and machine learning robotics for labour shortages in fresh produce supply chains
Modern Synthesis, Juno Bio, Coherence Neuro and Andromeda Robotics across materials, health and robotics
Full portfolio published at femaleleaders.vc

Female-led startups suffer underinvestment not due to a lack of talent, but from the lack of opportunities caused by cognitive biases and pattern recognition in an industry where 97% of VCs are male.

Ali Clunies-Ross, Partner, Artesian

Interested in building a dedicated venture capability for your organisation?

Discuss a mandate

Frequently asked questions.

What is a sole-LP venture fund?+

A sole-LP venture fund is a dedicated fund backed by a single institution. Unlike pooled venture funds, the mandate is not shared or diluted. The backer defines the strategy, and the fund is built entirely around their objectives, whether financial, strategic, or both.

How is this different from a traditional VC fund?+

Traditional VC funds pool capital from multiple investors and invest to a blended mandate. A sole-LP fund is purpose-built for one institution, allowing full control over sector focus, deployment pace, concentration, and outcomes. There is no consensus drag or competing investor priorities.

What is VCaaS (Venture Capital as a Service)?+

VCaaS is a model where a specialist manager builds and operates a venture platform on behalf of an institution. It provides end-to-end capability, sourcing, diligence, execution, and portfolio management, without the institution needing to build an internal VC team.

When does VCaaS make more sense than building an internal venture team?+

VCaaS is typically more effective when speed, access, and execution matter. Building an internal team takes time, requires specialised talent, and often lacks early deal flow. VCaaS provides immediate capability, established networks, and institutional-grade processes from day one.

Is this just corporate venture capital (CVC)?+

No. Traditional CVC teams often sit inside the organisation and can be constrained by internal processes and incentives. A VCaaS model operates as an independent venture platform, aligned to the institution's objectives but able to move at market speed and with venture discipline.

Can a sole-LP fund deliver both financial and strategic returns?+

Yes. The structure allows capital to be aligned to real industry demand while still targeting strong financial outcomes. Strategic value, such as technology adoption, partnerships, or supply chain resilience, can be built into the mandate without compromising investment discipline.

What types of institutions is this model suited for?+

This model is suited to institutions with a clear domain of interest or strategic exposure, such as governments, corporates, industry bodies, and long-term asset owners. It is particularly effective where venture can accelerate innovation, capability, or market development.

How much control does the backer retain?+

The backer defines the mandate and governance framework upfront. This can include investment committee participation, reporting requirements, and strategic priorities. The manager executes within that mandate, ensuring both discipline and alignment.

How flexible is the investment strategy over time?+

The mandate provides structure, but the execution remains flexible. This allows the fund to adapt to technology shifts, market cycles, and emerging opportunities, without losing alignment to the core objective.

What does 'not pooled, not averaged, not diluted' actually mean?+

It means your capital is not combined with other investors with different objectives. Every investment decision is made in the context of your mandate, ensuring full alignment between strategy, deployment, and outcomes.

How does this improve access to deal flow?+

A dedicated mandate allows for deeper sector focus and stronger relationships within that ecosystem. Combined with an active venture platform, this leads to earlier access to relevant opportunities and more consistent pipeline quality.

What role does the institution play beyond capital?+

Institutions can contribute domain expertise, networks, and pathways to adoption. This can include pilot opportunities, procurement channels, partnerships, or later-stage capital, helping portfolio companies move from innovation to real-world deployment.

What are the risks of this model?+

The primary risk is misalignment between mandate and execution. This is addressed through clear mandate design, governance, and disciplined portfolio construction. As with all venture investing, outcomes are driven by a small number of high-performing companies.

Is this model suitable for first-time venture investors?+

Yes. VCaaS is often used by institutions entering venture for the first time. It provides a structured way to participate, with professional management, defined governance, and the ability to build internal understanding over time.

How does this compare to investing in external VC funds?+

Investing in external funds provides exposure, but limited control or alignment. A sole-LP fund allows you to own the mandate, shape the portfolio, and align investments directly with your strategic or sector priorities.