Rethinking Innovation Investment
- ArtesianVC
- May 27
- 2 min read
Mind the Gap - How Conventional VCs and Traditional Consultants Fail Strategic Innovation Investors

Problem 1:
Conventional VC is misaligned with the needs of organizations seeking both financial returns and strategic value from innovation investments.
For more than 25 years, VC has pursued a singular objective: maximizing financial returns. While fit for purpose, this model falls short for a growing class of strategic organizations seeking not just profit, but access, insight, impact and long-term advantage from innovation - as well as for startups that need more than just capital to succeed.
Problem 2:
Traditional consultants aren’t investment practitioners - they offer insight without investment, and strategy without execution.
Lacking the tools, incentives, and mandate to make innovation investments, they struggle to translate strategy into action. As a result, plans remain theoretical, capital sits on the sidelines, and high-potential opportunities go unrealized.
This disconnect exposes a critical gap in the market - where neither conventional VC nor traditional consulting models fully serve the dual mandate of strategic investors.

Integrated VC - Customised Strategic Innovation Investment (VCaaS)
Solution:
Artesian is the trusted partner for organizations building innovation investment capabilities for financial & strategic returns.
Artesian partners with strategic innovation investors through bespoke, sole-LP VC funds tailored to an organization's specific objectives, including:
building sovereign capabilities
cultivating innovation ecosystems
advancing distributed R&D
creating M&A pipelines
commercializing research
supporting generational transition
driving meaningful societal progress
Artesian's turnkey, fully integrated VC solution includes:
full flexibility across sector, stage, geography, structure, and mandate
global deal flow & investor networks
expert investment management
institutional-grade fund operations
long-term value creation maximizing financial returns and strategic impact
Artesian empowers strategic investors to take control - shaping & scaling innovation investment to serve both financial and strategic goals

Innovation Platform & Products

Turnkey VC Platform

Artesian's Existing Integrated VC Mandates (VCaaS)

Request more information - contact jeremy@artesianinvest.com