top of page

Rethinking Innovation Investment

  • ArtesianVC
  • May 27
  • 2 min read

Mind the Gap - How Conventional VCs and Traditional Consultants Fail Strategic Innovation Investors



Problem 1:

Conventional VC is misaligned with the needs of organizations seeking both financial returns and strategic value from innovation investments.


For more than 25 years, VC has pursued a singular objective: maximizing financial returns. While fit for purpose, this model falls short for a growing class of strategic organizations seeking not just profit, but access, insight, impact and long-term advantage from innovation - as well as for startups that need more than just capital to succeed.


Problem 2:

Traditional consultants aren’t investment practitioners - they offer insight without investment, and strategy without execution.


Lacking the tools, incentives, and mandate to make innovation investments, they struggle to translate strategy into action. As a result, plans remain theoretical, capital sits on the sidelines, and high-potential opportunities go unrealized.


This disconnect exposes a critical gap in the market - where neither conventional VC nor traditional consulting models fully serve the dual mandate of strategic investors.



Integrated VC - Customised Strategic Innovation Investment (VCaaS)


Solution:

Artesian is the trusted partner for organizations building innovation investment capabilities for financial & strategic returns.


Artesian partners with strategic innovation investors through bespoke, sole-LP VC funds tailored to an organization's specific objectives, including:


  • building sovereign capabilities

  • cultivating innovation ecosystems

  • advancing distributed R&D

  • creating M&A pipelines

  • commercializing research

  • supporting generational transition

  • driving meaningful societal progress


Artesian's turnkey, fully integrated VC solution includes:


  • full flexibility across sector, stage, geography, structure, and mandate

  • global deal flow & investor networks

  • expert investment management

  • institutional-grade fund operations

  • long-term value creation maximizing financial returns and strategic impact


Artesian empowers strategic investors to take control - shaping & scaling innovation investment to serve both financial and strategic goals



Innovation Platform & Products



Turnkey VC Platform



Artesian's Existing Integrated VC Mandates (VCaaS)



Request more information - contact jeremy@artesianinvest.com

bottom of page